There is a part of us that really likes getting offered items of all kinds, especially things that are free. It could be something as inconsequential as a free sample from the local market, or it may go as far as winning the lottery. When someone is willingly handing you something, how can you possibly refuse? That’s just rude. Therefore, when a pre-approved credit card offer comes through the mail, our first thought is to seriously consider the proposal. The credit card companies ask so nicely, and the sample card they include even has our name on it.
Thinking it will be good to have a credit card for emergencies, you jump through all the hoops, fill out the paperwork and wait expectantly for your shiny, new pre-approved card to come through the mail. Unfortunately, many never receive the card for which they were supposedly pre-approved. It turns out that the credit card company was not as nice as we initially thought; many people get turned down after they apply. Think of the credit card companies as deep sea fishers: they cast the net as wide as possible in order to pull in as many fish as they can. You are a fish.
The offer, pre-approved or not, is just that. It’s an offer, not a promise. (There’s fine print that says so, but we often overlook that in the eagerness to take advantage of the great deal they’re offering to help us pay off high-interest debt, at the same time taking a 0% APR cash advance). Credit card companies simply establish a bandwidth of possible customers and distribute offers based on limited criteria. However, once you apply, the same company takes a more in-depth look at your credit history to decide whether you truly fit the bill.
For those who are always a day or two late on payments, applying for more credit cards can seriously hurt your credit and make you a less desirable candidate for future financing. A high balance on a card can hurt as well, and although the balance does not have to be at zero, you should try to keep the balance at less than 50%. Maxing out the credit card every month does not bode well for your credit history. Another thing that can hurt your credit report is a history of repeated rejections. If you are not getting accepted for a pre-approved credit card after multiple tries, take the hint and refrain from damaging your credit further.
As much as we all want to believe that we are special enough for credit card companies to select us for their pre-approved card, we are nothing more than another address that met the preliminary marketing criteria. As depressing as a rejection from a credit card company is, it is a good reminder to take a look into our credit report and make sure all is well. If you are getting rejected, there is a reason for it, and it is wise to know the details of your history so you can make corrections as quickly as possible. Fixing any problems now can save you headaches in the future, and you can aspire to finally receive that pre-approved offer that has eluded you in the past.